I In recent years, advances in the digital age have given rise to a phenomenon of advertisingtransformation in indonesia. this research is motivated by the urgency to understand the impact ofinnovation in digital advertising strategies, particularly the potential use of virtual youtubers(vtuber) as a more efficient alternative to human models, in terms of cost, minimal risk ofcontroversy, and message delivery effectiveness. however, the utilization of vtuber in the contextof marketing in indonesia is still not optimal. digital advertising transformation now enablesadvertisements to function not only as promotional media but also as a means of building narrativesthrough myths, as seen in the use of vtuber as advertising models. the honda beat deluxe smartkey x kobo kanaeru youtube advertisement was chosen as the focus of this study because itcontains symbolic complexity and mythical construction that are intriguing and have not beenextensively studied before. this study aims to examine the relationship between the mythsconstructed in advertisements and audience perceptions to understand the impact of this innovationon the potential for unique digital marketing communication strategies implemented by honda. toachieve this objective, this study employs a qualitative descriptive method using roland barthes\\\'semiotic analysis to identify the myths contained in the advertisement, as well as schmitt\\\'ssociological theory approach to analyze how the audience interprets and responds to the messageconveyed. based on the discussion, it is found that myths in advertisements have a significantinfluence on how audiences understand messages, while also offering novelty in digital advertisingcreativity. the conclusion of this study emphasizes the close relationship between constructed mythsand audience perception as key elements in digital advertising strategies.