Pengaruh she (safety, hygiene, environment), brand image dan service quality terhadap purchase intentiion yang dipengaruhi pricing policy pada maskapai penerbangan domestik berjadwal di indonesia
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Willy Arafah
Pembimbing 2 : Bahtiar Usman
Subyek : Airlines—Indonesia;Aeronautics, Commercial;Consumer behavior;Customer satisfaction;Purchasing
Kata Kunci : SHE (Safety, Hyegien, Environment), Brand Image, Service Quality, Pricing Policy, Purchase Intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_DS_DIE_212021908002_Halaman-Judul.pdf | 13 | |
| 2. | 2025_DS_DIE_212021908002_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_DS_DIE_212021908002_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_DS_DIE_212021908002_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_DS_DIE_212021908002_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_DS_DIE_212021908002_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_DS_DIE_212021908002_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 2 | |
| 8. | 2025_DS_DIE_212021908002_Bab-1.pdf | 22 | |
| 9. | 2025_DS_DIE_212021908002_Bab-2.pdf |
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| 10. | 2025_DS_DIE_212021908002_Bab-3.pdf |
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| 11. | 2025_DS_DIE_212021908002_Bab-4.pdf |
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| 12. | 2025_DS_DIE_212021908002_Bab-5.pdf | 15 | |
| 13. | 2025_DS_DIE_212021908002_Daftar-Pustaka.pdf | 14 | |
| 14. | 2025_DS_DIE_212021908002_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menganalisa dan mengetahui pengaruh she (safety, hygiene, environment), brand image dan serive quality terhadap purchase intention yang dimediasi pricing policy pada maskapai penerbangan domestik di indonesia. penelitian ini dilakukan dengan menyebarkan kuesioner kepada konsumen jasa maskapai penerbangan domestik berjadwal di indonesia melalui google form kepada 250 responden berisikan pertanyaan demografi dan 43 butir pernyataan. metode penelitian yang digunakan dalam penelitian ini adalah pengujian hipotesis (testing hypothesis). analisa hasil jawaban responden diukur dengan menggunakan skala likert dengan skoring satu sampai lima. alat analisa data menggunakan software smart -pls versi 3.0 dengan metode analisis multivariate structural equation model (sem). berdasarkan penelitian ini secara langsung terbukti bahwa terdapat pengaruh positif signifikan antara service quality terhadap pricing policy, antara service quality terhadap purchase intention, dan begitu pula antara pricing policy terhadap purchase intention. namun untuk she dan brand image terhadap pricing policy dan terhadap purchase intention tidak terbukti berpengaruh signifikan. sedangkan berdasarkan pengujian hipotesis secara tidak langsungterbukti ada pengaruh yang signifikan antara pricing policy terhadap purchase intention. dari hasil analisis secara teori, variable she dan variable brand image yang dimediasi pricing policy tidak memiliki pengaruh signifikan terhadap purchase intention. penelitian ini memberikan implikasi bahwa dalam konteks tertentu , meningkatnya service quality dan pricing policy akan lebih efektif untuk mendorong niat pembelian pelanggan. sementara itu, she dan brand image mungkin memerlukan pendekatan yang berbeda dalam strategi pemasaran. pada penelitian ini peneliti memiliki keterbatasan, sehingga untuk peneliti selanjutnya dapat mengembangkan lagi dengan menambahkan variable baru atau dengan metode penelitian lainnya. dan sebagai penutup dalam penelitian ini, peneliti telah memberikan saran dan masukan yang kiranya dapat bermanfaat bagi peneliti-peneliti lainnya serta manajemen maskapai penerbangan.kata kunci: she (safety, hygiene, environment), brand image, service quality, pricing policy, purchase intention
T The aim of this research is to analyze and determine the influence of she (safety, hygiene, environmen), brand image and service quality on purchase intention, which is mediated by pricing policy on scheduled domestic airlines in indonesia. this research was conducted by distributing questionnaires to consumers of scheduled domestic airlines services in indonesia via google form to 250 respondents containing demographic questions and 43 statement items. the research method used in this research is hypothesis testing. analisys of the results of respondents\\\' answers was measured using a likert scale with scoring from one to five. data analysis tools use software smat-pls version3.0 with multivariate analysis methodes structural equation model (sem). base on this researce, it is directly proven that there is a significant positive influence between service quality to pricing policy, between service quality to purchase intention, and likewise between pricing policy to purchase intentin. however, for she and brand image to pricing policy and against purchase intention, it is not proven to have a significant effec. meanwhile, base on indirect hypothesis testing, it is proven that there is a significant influence between pricing policy to purchase intention. from the results of theoretical analysis, variable she and variable brand image mediated pricing policy do not have a significant influence on purchase intention. the reseach provides the impilications that in certain contects, increasing service quality and pricing policy will be more effective in encoureging customer purchase intention. meanwhile, she and brand image may require a diferent approach in marketing strategy. in this research, researchers have limitations so that future researchers can develop further by adding new variables on usingother research method. and as conclusion to this research, the researcher has provided suggestionsand input that may be useful for other researchers and airline management.keywords: she (safety, hygiene, environment), brand image, service quality, pricing police, purchase intention
