A Abstractin this research, the aim is to find out on msme performance, mediated by entrepreneurial orientation, participant satisfaction, digital competence, and product innovation. it also evaluates the jakpreneur mentoring model in improving the performance of micro, small, and medium enterprises (msmes) in jakarta. data were collected through online questionnaires distributed to msme actors in dki jakarta. this research adopts an explanatory research approach with a positivism paradigm and employs a quantitative method to assess the relationships among the variables. data analysis was conducted using structural equation modeling partial least squares (sem-pls).the findings reveal that mentoring significantly and positively influences entrepreneurial orientation and msme performance. additionally, entrepreneurial orientation and digital competence are proven to have a significant positive impact on msme performance. these results underscore the importance of mentoring, entrepreneurial orientation, and digital competence as critical factors in enhancing msme performance. this study offers in-depth insights into how entrepreneurial orientation, participant satisfaction, digital competence, product innovation, and jakpreneur mentoring contribute to improving msme performance.the findings are expected to provide a foundation for developing more effective policies and programs to support msme growth and sustainability in jakarta. furthermore, this research opens avenues for further studies to explore the dynamics of entrepreneurship and msme development in the local context.keywords: product innovation, digital competence, participant satisfaction, msme performance, entrepreneurial orientation, mentoring.