Pengaruh interactivity, cost effectiveness, dan compatibility penggunaan media sosial serta implikasinya terhadap kinerja organisasi melalui orientasi kewirausahaaan pada Inna Group Hotel

DETAIL KOLEKSI

Pengaruh interactivity, cost effectiveness, dan compatibility penggunaan media sosial serta implikasinya terhadap kinerja organisasi melalui orientasi kewirausahaaan pada Inna Group Hotel

Oleh : B. Medina Nilasari

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Farida Jasfar

Subyek : Organizational policy;Entrepreneurship - Management

Kata Kunci : interactivity, cost effectiveness, compatibility, social media usage, entrepreneurial orientation, o

Status Posting : Published

Status : Tidak Lengkap

Link :

File Repositori

No.	Nama File	Hal.
1.	2019_DS_DIE_222161501_Halaman-Judul.pdf	17
2.	2019_DS_DIE_222161501_Lembar-Pengesahan.pdf	1
3.	2019_DS_DIE_222161501_Bab-1_Pendahuluan.pdf	19
4.	2019_DS_DIE_222161501_Bab-2_Tinjauan-Pustaka.pdf
5.	2019_DS_DIE_222161501_Bab-3_Metode-Penelitian.pdf
6.	2019_DS_DIE_222161501_Bab-4_Hasil-dan-Pembahasan.pdf
7.	2019_DS_DIE_222161501_Bab-5_Simpulan.pdf
8.	2019_DS_DIE_222161501_Daftar-Pustaka.pdf	9
9.	2019_DS_DIE_222161501_Lampiran.pdf

Abstrak
Abstract

T Tujuan penelitian ini adalah untuk menganalisis pengaruh interactivity, costeffectiveness, dan compatibility terhadap penggunaan media sosial pada Inna GroupHotel, serta implikasinya terhadap kinerja organisasi melalui orientasi kewirausahaan.Teknik analisa yang digunakan untuk menguji hipotesis adalah metode StructuralEquation Model (SEM).Responden pada penelitian ini adalah karyawan level manajemen Inna GroupHotel yaitu general managers, managers, head departments, dan officers. Inna GroupHotel terdiri atas 14 hotel yang berlokasi di pulau Bali, Jawa, dan Sumatra. Jumlahsampel adalah 220 responden. Pengumpulan data dilakukan dari bulan September2017 - September 2018.Hasil penelitian menunjukkan bahwa interactivity, cost effectiveness, dancompatibility berpengaruh terhadap penggunaan media sosial, dan penggunaan mediasosial mempengaruhi kinerja organisasi. Hasil penelitian juga menunjukkan bahwaorientasi kewirausahaan sebagai variabel mediasi antara penggunaan media sosialterhadap kinerja organisasi.Pemimpin Inna Group Hotel perlu memberikan perhatian lebih dalampenggunaan media sosial untuk mencari trend industri hotel, informasi pesaing, daninformasi pelanggan. Faktor Compatibility memiliki pengaruh paling besar terhadappenggunaan media sosial, maka pemimpin Inna Group hotel harus terusmempertahankan media sosial hotel sesuai dengan infrastruktur IT, operasi bisnis,dan mudah di integrasikan dengan strategi departemen hotel. Orientasi kewirausahaanpara manajer hotel perlu ditingkatkan, agar manajer berjiwa wirausaha. Seorangwirausaha akan mengambil keputusan-keputusan yang proaktif, inovatif, dan risktaking.

T The purpose of this research is to examine the influence of interactivity, costeffectiveness, compatibility through social media usage in Inna Group Hotel, and theimplications toward organizational performance. Analytical technique used in testingthe hypothesis is by Structural Equation Model (SEM) method.Respondent in this research were management level employees, namelygeneral managers, managers, head departments, and officers from Inna Group Hotelwhich is consist of 14 hotels located in the islands of Bali, Java and Sumatra. Thetotal sample of this research is 220 people. This research data is collected inSeptember 2017 - September 2018.The result showed that interactivity, cost effectiveness, and compatibilitysignificantly influence social media usage, and the social media usage has asignificant effect on organizational performance. The result also showed thatentrepreneurial orientation as mediating variable between social media usage andorganizational performance.Inna Group Hotel leaders need to pay more attention to the use of socialmedia to look for hotel industry trends, competitor information, and customerinformation. Compatibility factor has the most influence on the use of social media,the leader of the Inna Group hotel must continue to maintain the hotel social mediain accordance with IT infrastructure, business operations, and easily integrated withthe hotel department strategy. The entrepreneurial orientation of hotel managersneeds to be improved, so that managers are entrepreneurial. An entrepreneur willtake decisions that are proactive, innovative, and risk taking.