T The purpose of this final project report is to explain implementation of bank negaraindonesia's brand activation program at the jakarta international bni java jazz festival20th anniversary 2025 event. this music concert festival event was held for 3 days and ofcourse there are stages that make the event can be carried out well and organized. startingfrom the stage (1) pre event where bni plans a brand activation strategy, determines theconcept of the bni booth, creates a marketing collateral design related to promotionsthrough the wondr by bni mobile banking service and supervises the loading of goods andset up before the event takes place. the next stage is (2) during the event, bni divides thework to supervise all activities at the bni booth and ensure there are no obstacles duringthe event and ends with an evaluation of the activities of each event completed. in the finalstage, namely (3) post event, bni certainly needs to recapitulate visitor data whoparticipated in the brand activation program from wondr by bni, namely wondr treasurehunt, record the total number of acquisitions made during the 3 days of the event, supervisethe loading out process of goods, and make minutes regarding evaluations and solutionsthat can be applied to the next event. based on this analysis, it can be concluded that thejakarta international bni java jazz festival 20th anniversary 2025 event ran smoothly,because the pre event stage was neatly and thoroughly arranged so that the event could runwell.