T This final report is prepared as a result of the field work practice conducted duringthe culinary event titled jajanan viral kolaborasa by afco project, which took placefrom may 16 to june 15, 2025, at paradise walk serpong. this event is part of themice (meetings, incentives, conventions, and exhibitions) industry, specificallycategorized as a special event that promotes various viral food and beverage productsfrom msme (micro, small, and medium enterprises) players. the eventimplementation consisted of three stages: planning (pre-event), execution (duringevent), and evaluation (post-event), along with an analysis of visitor satisfaction andrevisit intention. the method used in this report is a combination of qualitative andquantitative descriptive methods through direct observation, documentation, andquestionnaire distribution. the results of the implementation show that the success ofthe event was determined by team collaboration, appropriate tenant selection, and awell-organized operational management system, which led to high visitor satisfactionand their intention to revisit. this internship serves as a concrete application of eventmanagement knowledge within the context of the creative industry.